WATCH: "Dear Dad" web video launched just in time for Father's Day

Sign Up for Campaign Updates & Alerts



WATCH: "Dear Dad" web video launched just in time for Father's Day

On Mother's Day, we launched our first ad, "Dear Mom," which portrayed a young woman sharing her thoughts about the use of marijuana and alcohol with her mother. Our goal was to demonstrate how crucial yet easy it is to start a conversation about marijuana with your loved ones -- and bring about the sort of grassroots change we need to win in November.

With Father's Day coming up tomorrow, we're launching a similar web video called "Dear Dad," which portrays a young man sharing his thoughts about the use of marijuana and alcohol with his father. He explains that they're a lot alike -- they both work hard and have good jobs -- but that unlike his father, the young man prefers to use marijuana to relax at the end of a tough day.

These are the types of conversations we need to start in order to pass Amendment 64 in Colorado. Supporters who understand that marijuana is an acceptable and less harmful alternative to alcohol need to explain this to their dads, granddads, and anyone else who hasn't yet been educated on the topic.

Once you've finished watching, click here to share it via email, on Facebook, and/or Twitter, and start a conversation with your dad, granddad, family, or friends.