Campaign runs first TV ad, "Dear Mom," just in time for Mother's Day

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Campaign runs first TV ad, "Dear Mom," just in time for Mother's Day

The campaign hit the airwaves with its first ad, "Dear Mom." Watch the video below, then click here share it with others via email, Facebook, and Twitter.

We released this ad just before Mother's Day, as it portrays a young woman sharing her thoughts about the use of marijuana and alcohol with her mother. Our hope is that it will inspire thousands of mothers and daughters in the state to have conversations about marijuana this weekend.

In order for Amendment 64 to pass in November, we need people who understand marijuana to talk about it with people who don't. We need our supporters to help other Coloradans appreciate that marijuana is not "bad;" it is simply a less harmful and acceptable alternative to alcohol.

Click here to share this ad widely so that your friends are inspired to start their own conversations about marijuana. On the landing page, you will also have the opportunity to click a link if you want to send a conversation-starting email to your family or friends.